AskMen 2020 Best Hair Dye
Award Winner
As a trailblazer in the men’s hair colour space, we’re the first brand to win the esteemed AskMen 2020 Grooming Award for Best Hair Dye.
As a trailblazer in the men’s hair colour space, we’re the first brand to win the esteemed AskMen 2020 Grooming Award for Best Hair Dye.
Take our colour quiz to tell us about your hair length and desired coverage. Then upload a photo for precise results.
Take our colour quiz to tell us about your hair history and desired coverage.
Your colourist individually creates your hair colour from scratch, based on your amount of grey and hair length for a natural and seamless finish.
Pros craft your hair colour from scratch.
Your Colour Case arrives with easy-to-follow instructions and the tools you need to colour at home. Plus, shipping’s free.
We deliver it to you with all the extras to make colouring easy.
Blend your greys or cover them up.
It’s completely up to you.
Fully Grey
Few Greys Blended
Some Greys Blended
Most Greys Blended
All Greys Covered
“I absolutely love the results. My colour is just right, with a nice blending of my grey that’s not too dark. Plus, it lasts for quite a long time and it made my hair look healthier with lots of shine.”
“It couldn’t have been easier, my hair feels so soft and has a ton of shine. It toned down my grey hairs perfectly and looks incredibly natural.”
“I absolutely love the results. My colour is just right, with a nice blending of my grey that’s not too dark. Plus, it lasts for quite a long time and it made my hair look healthier with lots of shine.”
“It couldn’t have been easier, my hair feels so soft and has a ton of shine. It toned down my grey hairs perfectly and looks incredibly natural.”